{"id":1167,"date":"2016-04-08T17:29:56","date_gmt":"2016-04-08T16:29:56","guid":{"rendered":"http:\/\/inrameknes.info\/?p=1167"},"modified":"2016-05-05T15:22:21","modified_gmt":"2016-05-05T14:22:21","slug":"inra-meknes-magazine-renove-sa-strategie-editoriale","status":"publish","type":"post","link":"https:\/\/inrameknes.info\/?p=1167","title":{"rendered":"\u00ab INRA Mekn\u00e8s Magazine \u00bb r\u00e9nove sa strat\u00e9gie \u00e9ditoriale"},"content":{"rendered":"

\"Logo<\/a><\/p>\n

Un atelier d\u2019\u00e9valuation participative de \u00ab INRA Mekn\u00e8s Magazine<\/em><\/strong><\/a> \u00bb, p\u00e9riodique \u00e9lectronique d\u2019information g\u00e9n\u00e9rale du CRRA Mekn\u00e8s, a \u00e9t\u00e9 organis\u00e9 ce jeudi 07 avril 2016 au si\u00e8ge du centre dans l\u2019optique de proposer de nouvelles alternatives de d\u00e9veloppement de ce m\u00e9dia. Les analyses et d\u00e9bats engag\u00e9s \u00e0 ce sujet ont pris place sur la base d\u2019un expos\u00e9 donn\u00e9 par Noureddine BAHRI<\/a>, Attach\u00e9 de communication du CRRA Mekn\u00e8s, revenant sur la petite histoire de \u00ab INRA Mekn\u00e8s Magazine<\/em><\/strong><\/a> \u00bb et synth\u00e9tisant les contenus offerts au large public et les r\u00e9actions et appr\u00e9ciations enregistr\u00e9s aupr\u00e8s des lecteurs.<\/p>\n

La douzaine de chercheurEs et de technicienNEs qui ont pris part \u00e0 l\u2019atelier ont soulign\u00e9 l\u2019essor grandissant de cet outil de communication institutionnelle qui contribue de pr\u00e8s au rayonnement de la recherche agronomique tant au niveau r\u00e9gional, national que global. Gr\u00e2ce \u00e0 la diffusion r\u00e9guli\u00e8re d\u2019information cibl\u00e9e, diversifi\u00e9e et facile d\u2019acc\u00e8s au sujet des travaux de recherche et de recherche-d\u00e9veloppement en cours \u00e0 l\u2019INRA Mekn\u00e8s, \u00ab INRA Mekn\u00e8s Magazine<\/strong><\/em><\/a> \u00bb ne cesse d\u2019\u00e9largir son audience tant en effectif (plus de 5000 visiteurs en 2015) qu\u2019en couverture g\u00e9ographique avec 57% de lecteurs du Maroc et 43% de pays tiers. Le sondage de satisfaction en ligne <\/a>de \u00ab INRA Mekn\u00e8s Magazine<\/em><\/strong><\/a> \u00bb r\u00e9alis\u00e9 en mars dernier vient confirmer la bonne appr\u00e9ciation qu\u2019en font les internautes (voir pr\u00e9sentation).<\/p>\n

L\u2019atelier recommande par cons\u00e9quent de conforter l\u2019actuelle strat\u00e9gie \u00e9ditoriale de \u00ab INRA Mekn\u00e8s Magazine<\/strong> <\/em>\u00bb, et propose des am\u00e9liorations touchant aux contenus \u00e0 publier et surtout \u00e0 l\u2019\u00e9largissement du portefeuille des collaborateurs de ce magazine via une ouverture sur les chercheurs des autres CRRAs<\/a> et sur les enseignants-chercheurs des instituts sup\u00e9rieurs de formation agricole dont ceux de l\u2019ENA<\/a> Mekn\u00e8s en l\u2019occurrence.<\/p>\n

Pr\u00e9sentation donn\u00e9e par Noureddine BAHRI en pdf<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Un atelier d\u2019\u00e9valuation participative de \u00ab INRA Mekn\u00e8s Magazine \u00bb, p\u00e9riodique \u00e9lectronique d\u2019information g\u00e9n\u00e9rale du CRRA Mekn\u00e8s, a \u00e9t\u00e9 organis\u00e9 ce jeudi 07 avril 2016 au si\u00e8ge du centre dans l\u2019optique de proposer de nouvelles alternatives de d\u00e9veloppement de ce … Continuer la lecture →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,82],"tags":[174,336,334,335,177,337],"class_list":["post-1167","post","type-post","status-publish","format-standard","hentry","category-actualites","category-seminaires","tag-communication","tag-evaluation","tag-inra-meknes-magazine","tag-noureddine-bahri","tag-seminaire-interne","tag-strategie-editoriale"],"_links":{"self":[{"href":"https:\/\/inrameknes.info\/index.php?rest_route=\/wp\/v2\/posts\/1167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inrameknes.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inrameknes.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inrameknes.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inrameknes.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1167"}],"version-history":[{"count":5,"href":"https:\/\/inrameknes.info\/index.php?rest_route=\/wp\/v2\/posts\/1167\/revisions"}],"predecessor-version":[{"id":1189,"href":"https:\/\/inrameknes.info\/index.php?rest_route=\/wp\/v2\/posts\/1167\/revisions\/1189"}],"wp:attachment":[{"href":"https:\/\/inrameknes.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inrameknes.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inrameknes.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}